Being on the road most of the day I have the opportunity to listen to more than my fair share of talk radio. I listen to talk show hosts on all sides of the political spectrum. I hear from all sides and think it is important to do so in order to understand the thoughts from different points of view. No matter what the rhetoric or how much passion these talk show hosts exhibit, they all have one thing in common – selling their sponsors advertising.
Now I understand that talk radio is like any other endeavor in this country. It is conducted with the ultimate goal of making a profit and I have absolutely no problem with that. I do find it humorous how similar the different host are with the advertising while so different with their political views. Makes a person wonder as to the integrity of the individual doing the hosting.
How much credibility can a talk show host have when he spins opinions and stories into he next advertisement. Here is an example: “Typical government and their lack of security with personal records of servicemen. Speaking of securing records, why not consider Acme (I know it is a cliché), YES Acme Computer Back-Up System for your personal records?” It makes a person wonder, are they honestly reporting on an issue or setting up the next paid on-air advertisement?
Then there are the real integrity challenges. A recent example that comes to mind is with the many talk show hosts who have been very critical of GM and Chrysler. They chastise these companies for their mismanagement, and then they move right into an on-air advertisement for the very car manufactures they are criticizing. So which is it, the harsh criticism or the glowing advertisement.
I guess it is an example of the unseemly side of political talk radio, when you get right down to it the question remains are the hosts true to their message and beliefs, or are they beholding to their sponsors?
And Now A Word From Our Sponsors,
Bill
Want Economic Development – Buy Local
5 years ago